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	<title>The Future of Media &#187; Raquel Krouse</title>
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	<link>http://blog.ipglab.com</link>
	<description>Official blog of the Interpublic Emerging Media Lab, a center for cutting-edge marketing innovation.</description>
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		<title>Super Bowl ROI, more social than ever</title>
		<link>http://blog.ipglab.com/?p=2195</link>
		<comments>http://blog.ipglab.com/?p=2195#comments</comments>
		<pubDate>Fri, 05 Feb 2010 16:00:55 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Go Daddy]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[Mancrunch.com]]></category>
		<category><![CDATA[pepsi skips super bowl]]></category>
		<category><![CDATA[raquel-krouse]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[super bowl ads]]></category>

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		<description><![CDATA[For years, the Super Bowl has become the essence of TV advertising &#8211; the one day of the year that we celebrate commercials. Conversations around the ads drive as much interest as the game itself. Increasingly some of the most exciting content is happening in social spaces where interest swells, buzz surges and opinions proliferate. [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=2224' rel='bookmark' title='Permanent Link: 2010 Super Bowl search marketing scorecard'>2010 Super Bowl search marketing scorecard</a></li><li><a href='http://blog.ipglab.com/?p=637' rel='bookmark' title='Permanent Link: Best Super Bowl (ad campaigns) ever?'>Best Super Bowl (ad campaigns) ever?</a></li><li><a href='http://blog.ipglab.com/?p=229' rel='bookmark' title='Permanent Link: Social Media B-school'>Social Media B-school</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top hi-tech gadgets for pets</title>
		<link>http://blog.ipglab.com/?p=1964</link>
		<comments>http://blog.ipglab.com/?p=1964#comments</comments>
		<pubDate>Tue, 08 Dec 2009 19:00:44 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[bowlingual]]></category>
		<category><![CDATA[mewolingual]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[pet technology]]></category>
		<category><![CDATA[PetsCell]]></category>
		<category><![CDATA[raquel-krouse]]></category>
		<category><![CDATA[Spotlight]]></category>
		<category><![CDATA[Uncle Milton's Pet's Eye View]]></category>
		<category><![CDATA[Zoombak]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=1964</guid>
		<description><![CDATA[We live in a digital world, so it makes sense that our pets would have some cool gadgets of their own. And, for the holidays, new media solutions for pets make good gifts for the pet lovers in your life. From pet social networks and dating sites, to digital camera collars, pet mobile phones and [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=971' rel='bookmark' title='Permanent Link: Reflections of a Zen Tech Warrior'>Reflections of a Zen Tech Warrior</a></li><li><a href='http://blog.ipglab.com/?p=2085' rel='bookmark' title='Permanent Link: Welcome to CES: Utility now trumps gadgets'>Welcome to CES: Utility now trumps gadgets</a></li><li><a href='http://blog.ipglab.com/?p=301' rel='bookmark' title='Permanent Link: Tuesday Sexy Tech Trifecta'>Tuesday Sexy Tech Trifecta</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=1964</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Holiday shopping gets social</title>
		<link>http://blog.ipglab.com/?p=1952</link>
		<comments>http://blog.ipglab.com/?p=1952#comments</comments>
		<pubDate>Mon, 30 Nov 2009 19:58:50 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[black friday]]></category>
		<category><![CDATA[cyber monday]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[holiday shopping season]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[raquel-krouse]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Shop.org]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=1952</guid>
		<description><![CDATA[Retailers and sellers looking for innovative ways to reach their customers this holiday season are looking towards social media as an emerging marketing and business tool.  According to a study by Shop.org, almost half of retailers surveyed said they would increase their use of social media this holiday season. So it’s no surprise that to [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1325' rel='bookmark' title='Permanent Link: Wrapping up 2008 holiday numbers'>Wrapping up 2008 holiday numbers</a></li><li><a href='http://blog.ipglab.com/?p=1945' rel='bookmark' title='Permanent Link: Holiday bounceback thanks to&#8230;robotic hamsters?'>Holiday bounceback thanks to&#8230;robotic hamsters?</a></li><li><a href='http://blog.ipglab.com/?p=2517' rel='bookmark' title='Permanent Link: Meet the next generation of retail shopping'>Meet the next generation of retail shopping</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=1952</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Social searching is trusted searching</title>
		<link>http://blog.ipglab.com/?p=1884</link>
		<comments>http://blog.ipglab.com/?p=1884#comments</comments>
		<pubDate>Wed, 04 Nov 2009 01:42:35 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Noah Mallin]]></category>
		<category><![CDATA[raquel-krouse]]></category>
		<category><![CDATA[reprise media]]></category>
		<category><![CDATA[social search]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=1884</guid>
		<description><![CDATA[Social search, that is, search aided by our friends or online connections, suggests that being able to search your friends’ opinions, interests, and actions would create a better search experience.  We already look to our friends for recommendations on movies, restaurants, and vacation spots, so doesn’t it make sense that our favorite search engines [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1255' rel='bookmark' title='Permanent Link: Using social media to build your personal brand'>Using social media to build your personal brand</a></li><li><a href='http://blog.ipglab.com/?p=1076' rel='bookmark' title='Permanent Link: Microsoft&#8217;s new &#8220;decision&#8221; engine'>Microsoft&#8217;s new &#8220;decision&#8221; engine</a></li><li><a href='http://blog.ipglab.com/?p=1182' rel='bookmark' title='Permanent Link: Searching for Michael Jackson'>Searching for Michael Jackson</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=1884</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Healthcare on-demand</title>
		<link>http://blog.ipglab.com/?p=1827</link>
		<comments>http://blog.ipglab.com/?p=1827#comments</comments>
		<pubDate>Fri, 09 Oct 2009 22:39:18 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[american well systems]]></category>
		<category><![CDATA[gartner]]></category>
		<category><![CDATA[Hawaii]]></category>
		<category><![CDATA[health 2.0 conference]]></category>
		<category><![CDATA[HMSA]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[online care]]></category>
		<category><![CDATA[raquel-krouse]]></category>
		<category><![CDATA[UnitedHealth]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=1827</guid>
		<description><![CDATA[Earlier this week, I attended the Health 2.0 conference in San Francisco. While it may feel like the healthcare industry is still lacking inertia to evolve when it comes to technology, there is at least one emerging market that continues to innovate: Online Care.
The concept of connecting with the right physician for you from the [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=206' rel='bookmark' title='Permanent Link: Health 2.0: Live Doctor Chats and Celebrity Drug Cocktails'>Health 2.0: Live Doctor Chats and Celebrity Drug Cocktails</a></li><li><a href='http://blog.ipglab.com/?p=225' rel='bookmark' title='Permanent Link: Hello Google Health'>Hello Google Health</a></li><li><a href='http://blog.ipglab.com/?p=136' rel='bookmark' title='Permanent Link: Self-Service in the ER'>Self-Service in the ER</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=1827</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing budgets must open to social</title>
		<link>http://blog.ipglab.com/?p=1664</link>
		<comments>http://blog.ipglab.com/?p=1664#comments</comments>
		<pubDate>Thu, 03 Sep 2009 16:42:18 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[ipg media lab]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[raquel-krouse]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=1664</guid>
		<description><![CDATA[To remain successful, marketers MUST market in the social web. According to a May 2009 Anderson Analytics’ survey, 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social network. No matter the marketing goal, from [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1545' rel='bookmark' title='Permanent Link: Facebook marketing boot camp'>Facebook marketing boot camp</a></li><li><a href='http://blog.ipglab.com/?p=960' rel='bookmark' title='Permanent Link: Inbound marketing is &#8220;in&#8221;'>Inbound marketing is &#8220;in&#8221;</a></li><li><a href='http://blog.ipglab.com/?p=94' rel='bookmark' title='Permanent Link: iVillage, USA Today Open Social Sites'>iVillage, USA Today Open Social Sites</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=1664</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook marketing boot camp</title>
		<link>http://blog.ipglab.com/?p=1545</link>
		<comments>http://blog.ipglab.com/?p=1545#comments</comments>
		<pubDate>Wed, 05 Aug 2009 17:00:56 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[ipg media lab]]></category>
		<category><![CDATA[raquel-krouse]]></category>
		<category><![CDATA[social ads]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=1545</guid>
		<description><![CDATA[This month the Lab attended a kind of Facebook marketing boot camp, where members of the Facebook team guided us on best practices for integrating Facebook within brand marketing plans. The opportunity is much larger then capturing a portion of the 250 million Facebook users as customers; it’s also a prospect for new ways to [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1664' rel='bookmark' title='Permanent Link: Marketing budgets must open to social'>Marketing budgets must open to social</a></li><li><a href='http://blog.ipglab.com/?p=2429' rel='bookmark' title='Permanent Link: I Like you. I just don’t Fan you.'>I Like you. I just don’t Fan you.</a></li><li><a href='http://blog.ipglab.com/?p=960' rel='bookmark' title='Permanent Link: Inbound marketing is &#8220;in&#8221;'>Inbound marketing is &#8220;in&#8221;</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=1545</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Microsoft&#8217;s new &#8220;decision&#8221; engine</title>
		<link>http://blog.ipglab.com/?p=1076</link>
		<comments>http://blog.ipglab.com/?p=1076#comments</comments>
		<pubDate>Tue, 02 Jun 2009 01:34:45 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[raquel-krouse]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=1076</guid>
		<description><![CDATA[
Microsoft has launched “decision” engine Bing (currently in beta) as an agreeable new choice for Web searchers.  Claiming Bing was designed to help people find the right information that can help them in making decisions, Microsoft passed over the term “search engine” for &#8220;decision engine.&#8221; With an index of  five million pages (Google reports indexing [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1884' rel='bookmark' title='Permanent Link: Social searching is trusted searching'>Social searching is trusted searching</a></li><li><a href='http://blog.ipglab.com/?p=157' rel='bookmark' title='Permanent Link: Google and Microsoft go to Washington'>Google and Microsoft go to Washington</a></li><li><a href='http://blog.ipglab.com/?p=160' rel='bookmark' title='Permanent Link: Microsoft&#8217;s Zune Social Network A Good Move'>Microsoft&#8217;s Zune Social Network A Good Move</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=1076</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media is the new customer service</title>
		<link>http://blog.ipglab.com/?p=1232</link>
		<comments>http://blog.ipglab.com/?p=1232#comments</comments>
		<pubDate>Mon, 01 Jun 2009 22:49:02 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=1232</guid>
		<description><![CDATA[
Social media is transforming the way brands think about customer service. Prior to social media, the risk of providing poor customer service was minor. One customer complaint would have been heard by few others. Today, every single service incident has the potential to become a public relations debacle. Every customer now has a megaphone to [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1334' rel='bookmark' title='Permanent Link: What is the future of social media in 09?'>What is the future of social media in 09?</a></li><li><a href='http://blog.ipglab.com/?p=1952' rel='bookmark' title='Permanent Link: Holiday shopping gets social'>Holiday shopping gets social</a></li><li><a href='http://blog.ipglab.com/?p=712' rel='bookmark' title='Permanent Link: Can privacy exist in social media?'>Can privacy exist in social media?</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=1232</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using social media to build your personal brand</title>
		<link>http://blog.ipglab.com/?p=1255</link>
		<comments>http://blog.ipglab.com/?p=1255#comments</comments>
		<pubDate>Fri, 01 May 2009 23:07:32 +0000</pubDate>
		<dc:creator>Raquel Krouse</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[online identity]]></category>
		<category><![CDATA[raquel-krouse]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[socail networks]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=1255</guid>
		<description><![CDATA[&#8220;We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.&#8221; &#8211; Tom Peters
Although Tom Peters coined &#8220;The Brand Called You&#8221; in an article in FastCompany magazine back in 1997, with the explosion of social media, personal branding [...]


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