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	<title>The Future of Media &#187; Josh Lovison</title>
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	<link>http://blog.ipglab.com</link>
	<description>Official blog of the Interpublic Emerging Media Lab, a center for cutting-edge marketing innovation.</description>
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		<title>The hidden dangers of &#8220;life gaming&#8221;</title>
		<link>http://blog.ipglab.com/?p=2392</link>
		<comments>http://blog.ipglab.com/?p=2392#comments</comments>
		<pubDate>Fri, 23 Apr 2010 20:15:57 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[farmville]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[Josh-Lovison]]></category>
		<category><![CDATA[life gaming]]></category>
		<category><![CDATA[mediapost]]></category>
		<category><![CDATA[USC]]></category>
		<category><![CDATA[virtual goods]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2392</guid>
		<description><![CDATA[I recently spoke to a class at USC, and in the Q&#38;A afterward was asked a very interesting question: &#8220;Do you think everything will be a game?&#8221; It&#8217;s a question I&#8217;ve been pondering for a while, but actually being asked by someone forced me into an answer. Before sharing why I don&#8217;t think everything will [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1088' rel='bookmark' title='Permanent Link: Hottest trends in gaming'>Hottest trends in gaming</a></li><li><a href='http://blog.ipglab.com/?p=23' rel='bookmark' title='Permanent Link: Second Life Premiere for Second Life of Lego Robots'>Second Life Premiere for Second Life of Lego Robots</a></li><li><a href='http://blog.ipglab.com/?p=116' rel='bookmark' title='Permanent Link: Brand Perception in Second Life'>Brand Perception in Second Life</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>App vs. WebApp: A philosophical difference</title>
		<link>http://blog.ipglab.com/?p=2329</link>
		<comments>http://blog.ipglab.com/?p=2329#comments</comments>
		<pubDate>Wed, 07 Apr 2010 18:07:14 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[chrome os]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google chrome]]></category>
		<category><![CDATA[html 5]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[ipg media lab]]></category>
		<category><![CDATA[iphone os]]></category>
		<category><![CDATA[Josh-Lovison]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2329</guid>
		<description><![CDATA[Last week two items of note occurred. Apple released the iPad, and Google announced they would be building Flash into Chrome and Chrome OS. These two announcements highlight a growing difference between Apple and Google&#8217;s strategies for the future of computing. Both agree it&#8217;s mobile, but they have strong differing opinions on the issue of [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=2456' rel='bookmark' title='Permanent Link: How the iPad is reshaping the Web'>How the iPad is reshaping the Web</a></li><li><a href='http://blog.ipglab.com/?p=2194' rel='bookmark' title='Permanent Link: Apple-Google catfight is good for consumers'>Apple-Google catfight is good for consumers</a></li><li><a href='http://blog.ipglab.com/?p=2311' rel='bookmark' title='Permanent Link: iPad, IAD, and Me'>iPad, IAD, and Me</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=2329</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>iPad, IAD, and Me</title>
		<link>http://blog.ipglab.com/?p=2311</link>
		<comments>http://blog.ipglab.com/?p=2311#comments</comments>
		<pubDate>Tue, 06 Apr 2010 00:01:56 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Apple ad platform]]></category>
		<category><![CDATA[April 7 announcment]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Josh-Lovison]]></category>
		<category><![CDATA[Wii]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2311</guid>
		<description><![CDATA[The iPad is here &#8212; and with it, apps. And games. And ads. The iPad arrived on April 3. Rumor is, on April 7 Apple will reveal what it&#8217;s done with Quattro and showcase the future of the ad platform for its mobile operating system. This announcement could, in a very real way, mobilize (pun [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=2176' rel='bookmark' title='Permanent Link: iPad: Game changer or iPod Touch for Boomers?'>iPad: Game changer or iPod Touch for Boomers?</a></li><li><a href='http://blog.ipglab.com/?p=2172' rel='bookmark' title='Permanent Link: What does the release of the iPad mean?'>What does the release of the iPad mean?</a></li><li><a href='http://blog.ipglab.com/?p=2322' rel='bookmark' title='Permanent Link: iPad creates more questions than answers'>iPad creates more questions than answers</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=2311</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>EA selects single player for in-game ads</title>
		<link>http://blog.ipglab.com/?p=2299</link>
		<comments>http://blog.ipglab.com/?p=2299#comments</comments>
		<pubDate>Fri, 26 Mar 2010 22:18:13 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[EA]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[Josh-Lovison]]></category>
		<category><![CDATA[mediapost]]></category>
		<category><![CDATA[single player]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2299</guid>
		<description><![CDATA[The news that EA is dropping third parties from selling into the company&#8217;s dynamic in-game ad inventory is a pretty interesting development. At first blush, it looks like a move to increase margins and control pricing of the inventory. The more I think about the announcement, though, the more I hope the rabbit hole goes [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1879' rel='bookmark' title='Permanent Link: Video game consoles amp up the video'>Video game consoles amp up the video</a></li><li><a href='http://blog.ipglab.com/?p=1396' rel='bookmark' title='Permanent Link: In-game scavenger hunt proves itself'>In-game scavenger hunt proves itself</a></li><li><a href='http://blog.ipglab.com/?p=1646' rel='bookmark' title='Permanent Link: How to avoid in-game ad debacles'>How to avoid in-game ad debacles</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=2299</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>8 mobile marketing questions answered</title>
		<link>http://blog.ipglab.com/?p=2233</link>
		<comments>http://blog.ipglab.com/?p=2233#comments</comments>
		<pubDate>Wed, 24 Feb 2010 19:09:52 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Josh-Lovison]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[WAP site]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2233</guid>
		<description><![CDATA[From Ad Age&#8217;s Digital Marketing Guide to Mobile
I haven&#8217;t been doing any mobile marketing so far. How hard will it be to catch up?
The mobile landscape is at a tipping point right now, switching from a very old approach to an edgy new one. The difference between newer smartphones vs. feature (or non-smart) phones, or [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1251' rel='bookmark' title='Permanent Link: Mobile applications as the second Web'>Mobile applications as the second Web</a></li><li><a href='http://blog.ipglab.com/?p=2607' rel='bookmark' title='Permanent Link: Chinese mobile web market is booming'>Chinese mobile web market is booming</a></li><li><a href='http://blog.ipglab.com/?p=1638' rel='bookmark' title='Permanent Link: Three reasons Android could terminate Apple'>Three reasons Android could terminate Apple</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=2233</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Motion-based marketing moves forward</title>
		<link>http://blog.ipglab.com/?p=2227</link>
		<comments>http://blog.ipglab.com/?p=2227#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:03:51 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Media Technology]]></category>
		<category><![CDATA[Personal Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[interface technology]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[Josh-Lovison]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[motion-based marketing]]></category>
		<category><![CDATA[multi-touch screens]]></category>
		<category><![CDATA[Project Natal]]></category>
		<category><![CDATA[windows 7]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2227</guid>
		<description><![CDATA[Humanity has come to an intriguing crossroads. Our technology is evolving faster than ever, and yet the human experience hasn&#8217;t changed much since the golden age of Rome. We stand on the verge of a collision between these two worlds as our technology becomes increasingly integrated with the innate methods humans use to interact with [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=2089' rel='bookmark' title='Permanent Link: 2010 will be a transformative year for technology'>2010 will be a transformative year for technology</a></li><li><a href='http://blog.ipglab.com/?p=396' rel='bookmark' title='Permanent Link: CES 2009: Windows 7 gives CE brands a home'>CES 2009: Windows 7 gives CE brands a home</a></li><li><a href='http://blog.ipglab.com/?p=2129' rel='bookmark' title='Permanent Link: Layers of influence reign at CES'>Layers of influence reign at CES</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=2227</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple-Google catfight is good for consumers</title>
		<link>http://blog.ipglab.com/?p=2194</link>
		<comments>http://blog.ipglab.com/?p=2194#comments</comments>
		<pubDate>Fri, 05 Feb 2010 02:54:03 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[admob]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Chrome OS tablet]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google voice]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Josh-Lovison]]></category>
		<category><![CDATA[Lala]]></category>
		<category><![CDATA[Quattro Wireless]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2194</guid>
		<description><![CDATA[Things are getting downright ugly.  Apple and Google, once the best of friends, seem to have devolved into the bitterest of enemies.  The tactics have become dirty.  The blows are getting dangerously close to the belt.  And I couldn&#8217;t be happier.
Unlike real wars, when corporations battle it&#8217;s often the common person [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=1527' rel='bookmark' title='Permanent Link: Why Apple, AT&#038;T, and consumers are at odds'>Why Apple, AT&#038;T, and consumers are at odds</a></li><li><a href='http://blog.ipglab.com/?p=1638' rel='bookmark' title='Permanent Link: Three reasons Android could terminate Apple'>Three reasons Android could terminate Apple</a></li><li><a href='http://blog.ipglab.com/?p=2061' rel='bookmark' title='Permanent Link: Google just changed the wireless game'>Google just changed the wireless game</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=2194</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will net neutrality kill cloud gaming?</title>
		<link>http://blog.ipglab.com/?p=2166</link>
		<comments>http://blog.ipglab.com/?p=2166#comments</comments>
		<pubDate>Wed, 27 Jan 2010 00:14:06 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[cloud gaming]]></category>
		<category><![CDATA[console gaming]]></category>
		<category><![CDATA[FCC]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[Josh-Lovison]]></category>
		<category><![CDATA[mediapost]]></category>
		<category><![CDATA[net neutrality]]></category>
		<category><![CDATA[PC gaming]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2166</guid>
		<description><![CDATA[Column originally featured on MediaPost

The title of this post is &#8220;Will net neutrality kill cloud gaming?&#8221; &#8212; and no, that&#8217;s not the wrong way around.  While a handful of game developers just advised the FCC on the importance of net neutrality for the future of online gaming, and to an extent correctly so, there [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=2360' rel='bookmark' title='Permanent Link: A temporary setback for net neutrality'>A temporary setback for net neutrality</a></li><li><a href='http://blog.ipglab.com/?p=1278' rel='bookmark' title='Permanent Link: Cloud computing takes us by storm'>Cloud computing takes us by storm</a></li><li><a href='http://blog.ipglab.com/?p=1763' rel='bookmark' title='Permanent Link: The battle over wireless networks begins'>The battle over wireless networks begins</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=2166</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get rid of the &#8220;TV&#8221; from &#8220;3D TV&#8221;</title>
		<link>http://blog.ipglab.com/?p=2108</link>
		<comments>http://blog.ipglab.com/?p=2108#comments</comments>
		<pubDate>Sat, 09 Jan 2010 21:26:39 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Television/Video]]></category>
		<category><![CDATA[3D TV]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[Josh-Lovison]]></category>
		<category><![CDATA[Oakley]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2108</guid>
		<description><![CDATA[Walking around CES, one thing was very clear: The consumer electronics industry is betting big on 3D. Many approach the promise of 3D with a very bullish perspective, but I tend toward a bearish outlook.
3D has a number of obstacles in reaching consumers. For one, consumers are still confused about the HDTV transition, and just [...]


Related posts:<ol><li><a href='http://blog.ipglab.com/?p=2129' rel='bookmark' title='Permanent Link: Layers of influence reign at CES'>Layers of influence reign at CES</a></li></ol>]]></description>
		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=2108</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Welcome to CES: Utility now trumps gadgets</title>
		<link>http://blog.ipglab.com/?p=2085</link>
		<comments>http://blog.ipglab.com/?p=2085#comments</comments>
		<pubDate>Thu, 07 Jan 2010 01:36:30 +0000</pubDate>
		<dc:creator>Josh Lovison</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CTIA]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[IPG-Emerging-Media-Lab]]></category>
		<category><![CDATA[Josh-Lovison]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.ipglab.com/?p=2085</guid>
		<description><![CDATA[On the first day of CES, I took a preliminary walk around the show floor as the booths were getting set up.  I threw out my jaw yawning (no joke).  It&#8217;s not that there wasn&#8217;t pretty neat stuff &#8211; it&#8217;s that the show as a whole was broken this year.
The killer feature across [...]


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		<wfw:commentRss>http://blog.ipglab.com/?feed=rss2&amp;p=2085</wfw:commentRss>
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