Comments on: The new television ecosystem http://blog.ipglab.com/?p=1890 Official blog of the Interpublic Emerging Media Lab, a center for cutting-edge marketing innovation. Mon, 30 Aug 2010 09:21:29 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Kenneth Lawson http://blog.ipglab.com/?p=1890&cpage=1#comment-465457 Kenneth Lawson Thu, 12 Nov 2009 16:18:42 +0000 http://blog.ipglab.com/?p=1890#comment-465457 I have said essentially the same thing for years. If the media company's don't find ways to adapt to the changing market and many venues available to show their material, they soon won't have any material to share, and sell, because they will be out of business, or what they do produce will be out on the torrents almost as soon as it put out in the traditional formats. ie, tv stations, cable, ect. What they need to to do is make the material readily available on any platform, Franky, Hulu, has the best model going right now, the site is easy to use, most importantly the comericials , are short, usually less then 30 seconds, and very few. They're a very small price to pay to see material I haven't seen in years, and introduce the kids to shows you watched as a kid. Thats priceless... The important thing is to make it easy to watch, and keep the experience as friendly as possible, and be open to new ways to get eyeballs on the ads,, which in the end is what its all about.. Ken Lawson I have said essentially the same thing for years.
If the media company’s don’t find ways to adapt to the changing market and many venues available to show their material, they soon won’t have any material to share, and sell, because they will be out of business, or what they do produce will be out on the torrents almost as soon as it put out in the traditional formats. ie, tv stations, cable, ect.
What they need to to do is make the material readily available on any platform, Franky, Hulu, has the best model going right now, the site is easy to use, most importantly the comericials , are short, usually less then 30 seconds, and very few. They’re a very small price to pay to see material I haven’t seen in years, and introduce the kids to shows you watched as a kid.
Thats priceless…

The important thing is to make it easy to watch, and keep the experience as friendly as possible, and be open to new ways to get eyeballs on the ads,, which in the end is what its all about..

Ken Lawson

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