http://blog.ipglab.com/?p=1922 Official blog of the Interpublic Emerging Media Lab, a center for cutting-edge marketing innovation. Mon, 30 Aug 2010 09:21:29 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.ipglab.com/?p=1922&cpage=1#comment-465449 Google and AdMob: Mobile Location Ad Network Coming? « Location Awhere Tue, 10 Nov 2009 17:31:47 +0000 http://blog.ipglab.com/?p=1922#comment-465449 [...] So, on the surface there is not much related to location awareness going on here… just a large mobile ad network that has great potential to be a leader on sophisticated high end smartphones given their current success on iPhones and soon on Andriod phones. But these same devices are the ones that will be leaders in bringing new location aware consumer services to market and you have to think that location relevance targeting will be on top of the development list.  The folks from IPG seem to agree… from their Future of media blog: [...] [...] So, on the surface there is not much related to location awareness going on here… just a large mobile ad network that has great potential to be a leader on sophisticated high end smartphones given their current success on iPhones and soon on Andriod phones. But these same devices are the ones that will be leaders in bringing new location aware consumer services to market and you have to think that location relevance targeting will be on top of the development list.  The folks from IPG seem to agree… from their Future of media blog: [...]

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